Iconic has already booked UFC 270: Ngannou vs. Gane, UFC 271: Adesanya vs. Whittaker 2 and UFC 272: Covington vs. Masvidal.
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The action continues with UF 273: Volkanovski vs. The Korean Zombie on Saturday, April 9, from VyStar Veterans Memorial Arena in Jacksonville, Fla., where featherweight champion Volkanovski will defend his title against “The Korean Zombie” Chan Sung Jung. There is also a heated rivalry in the second chapter of the co-main event, as Aljamain Sterling and Petr Yan meet for the undisputed bantamweight title.
“The UFC is the ultimate theatrical sporting event – there’s simply nothing quite like experiencing these highly entertaining, competitive and gripping fights on the big screen,” said Steve Bunnell, CEO of Iconic Events. “UFC athletes are the best in the world and seeing them on giant movie screens with premium sound is an exciting way to watch them. Iconic has been the big-screen home of UFC pay-per-views since UFC 257: Poirier vs. McGregor in January 2021. With this new deal, UFC in theaters is simply an irreplaceable way to experience the uninterrupted action and drama of the Octagon.
“This partnership with Iconic is another incredibly effective way to continue to grow our athlete profiles, raise awareness of our most important events, and provide another exciting way to experience UFC live product,” said David Shaw, SVP, International and Content, UFC. “The team at Iconic are a terrific partner, and we know they will make these fights a must-watch draw in theaters for UFC fans nationwide.”
These tours showing UFC fights from Iconic Events Releasing will offer unique seating options and concessions, including food, beer and cocktails.
Iconic Events Releasing brings live and filmed entertainment of all types to theaters as limited-engagement special events. Programming includes live PPV sports, esports competitions, anime, music and comedy events, award-winning TV specials, Broadway productions, exciting holiday specials, family events, live events for album releases, rock concerts and music documentaries that celebrate diversity. Iconic recently posted events such as jeen-yuhs: a Kanye trilogy, Bo Burnham: Inside, David Byrne’s American Utopiaand WWE SummerSlam, and upcoming has a varied slate, including theatrical events celebrating the 25thand birthday Selena and the North American premiere of the animated film Ryoma! The Prince of Tennis as part of AX Cinema Nights Presents in partnership with Anime Expo.
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