Upon closer examination, approximately two-thirds of the population of the United States watched Super Bowl LVI.
The NFL announced Tuesday that approximately 208 million viewers watched Super Bowl LVI. The number is based on a survey in conjunction with Nielsen that supplements measurement data to better understand how many people were able to watch the game, especially in groups.
“While it’s no secret that the Super Bowl is the biggest event in the media landscape on an annual basis, the exact number of people watching the game has been difficult to determine given that people tend to gather in groups to watch the game,” said NFL director of data and analytics Paul Ballew. “We are grateful for the work Nielsen has done in this personalized survey, the results of which we believe provide the most accurate picture to date of the total audience for this unique event.”
The results highlight the unique visual nature of the Super Bowl. Nielsen measures out-of-home locations such as bars and restaurants in about 65% of the United States and its co-viewing measurement covers groups of up to 16 people in households across the country. The custom survey of 6,600 households, conducted by NORC at the University of Chicago using the AmeriSpeak panel, looked at the size of viewership groups at any location and to what extent those groups are larger than what is measured today.
Nielsen found that nearly 90% of all people using a television during the February 13 event were watching Super Bowl LVI, the highest Super Bowl share ever (89.6%).
“We recognize that the Super Bowl is a truly unique viewing experience. While we are confident in our measurement which is the industry gold standard, we are always looking for ways to work more closely with our customers to better understand who can watch, and how they can watch,” Nielsen Sports Americas general manager Jon Stainer said. “We’ve worked closely with the NFL for years and done other similar studies to better understand who can tune in to the biggest TV event each year.”
On February 15, it was reported that Super Bowl LVI averaged 112.3 million viewership, including 101.1 million viewers and an additional 11.2 million streamers. The game was available on NBC, Telemundo, Peacock, NBC Sports Digital, NFL Digital and Yahoo! Sports mobile properties.
Super Bowl LVI ranked as the most-watched television program in five years since Super Bowl LII drew 113.7 million people.
The Los Angeles Rams beat the Cincinnati Bengals, 23-20, to win Super Bowl LVI.