Shopee wraps up the region’s happiest year-end celebration, the 12.12 anniversary sale, with an increase in visits 6 times December 12 compared to an average day. Shopee users also soaked up the holiday spirit and enjoyed the best deals and rewards, with over 850 million Shopee vouchers claimed on 12.12 throughout the region.
This has resulted in a rapid increase in sellers and brands on the platform, as orders on Shopee Mall have increased 14-fold from an average day, and 1 in 8 users are new to the mall. . At the same time, more people were able to support local businesses with Shopee, with 9 out of 10 users shopping from local vendors on December 12.
Terence Pang, COO at Shopee noted, “We are delighted to end the year on a positive note with a successful anniversary sale on 12.12, the final of Shopee’s end of year shopping festivals. We are happy to be able to please all of our users by providing buyers with the best deals while increasing the visibility of more businesses.
“2021 has been a year of accelerated digitization. We see it through the increase in the number of online customers, as well as the number of new sellers on our platform this year. As 2022 approaches, we look forward to continuing to connect even more buyers, businesses and communities at large so they can reap the benefits of e-commerce. “
12.12 Highlights of the anniversary sale in Malaysia
Meets all shopping needs during the holiday season: Closer to home, Malaysians took the opportunity to find the best gifts for themselves and their loved ones. Popular products include:
Home appliances were purchased during the Midnight Madness from 12 p.m. to 2 a.m., where users took advantage of 12.12-only offers, 95% off 12.12-only vouchers, and ShopeePay vouchers with 100% cash back. For example, more than 3,000 robot vacuum cleaner orders were placed in 2 hours.
Parents took the opportunity to prepare their children for the new school year, as stationery such as pencils, pencil cases, pencil sharpeners and more were in high demand. On December 12, nearly 870,000 units of stationery products were purchased.
Likewise, pet owners took the opportunity to pamper their furkids at the year-end shopping party, purchasing over half a million products including pet food and treats. so that their pets can enjoy the holiday season together.
At the same time, customers in Sabah and Sarawak took advantage of the 12.12 anniversary sale celebrations to purchase items, as each state saw a 5-fold increase in orders on December 12 compared to an average day. . Among the products sought after by the Sabahans and Sarawakans are groceries such as dried foods, health supplements, pet supplies like cat food and cat litter, and knitting tools. , crochet and even gardening.
Accelerated growth of local businesses: The increase in traffic during the 12.12 celebrations gave more visibility to more sellers. As a result, the top local sellers in the Home & Life category collectively generated RM 4.8 million in sales in a single day on December 12. The category was very popular among Malaysians as the holidays approached, with vendors offering home improvement and decor products enjoying higher demand.
In addition, more vendors outside of major cities were also able to participate in the digital economy and strengthen their online presence during the 12.12 anniversary sale; they saw their orders increase 4.5 times over an average day.
Buyers have also turned to ShopeePay for all of their shopping needs because users reloaded their ShopeePay wallets 1.5 million times on 12.12 to enjoy a seamless payment experience, both online and offline.
On top of that, ShopeePay also allowed more users to connect with offline merchants as of 12.12. With over 2.5 million purchases made through Deals Near Me, Shopee’s online-to-offline feature, offline retailers enjoyed an increase in footfall throughout 12.12 as users used their in-store payment vouchers.
A party for local vendors: Through its #ShopeeSapotLokal initiative, Shopee concludes its “Seller of the Month” contest with users voting for their favorite local business. Drum Coffee Roasters have become a crowd favorite, and Malaysians can listen to their heartwarming story during the #ShopeeSapotLokal Show on Shopee Live at 1 p.m. on December 15.
Based in Kota Bharu, the coffee retailer turned to e-commerce during the early stages of the pandemic and changed its business model to become an online wholesaler. They now ship their products nationwide and even Singapore through the international Shopee platform. Drum Coffee Roasters will win up to RM6,200 in prizes, including functionality in a Shopee live stream session, store vouchers, Shopee advertising credits, and exclusive merchandise.
This content is provided by Shopee Mobile Malaysia Sdn Bhd.
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