The Pittsburgh Penguins and Penguins Foundation will host the third annual Hockey Talks Game, powered by Citrone 33, when the Penguins take on the New York Islanders on Thursday, April 14 at PPG Paints Arena at 7:00 p.m. The event is part of the joint Break the Ice mental health campaign.
Launched in 2020 by the Penguins and Citrone 33, Break the Ice is a local movement in support of Hockey Talks. The first two years of the Break the Ice campaign aimed to break the stigma often associated with mental health. This year will further challenge Penguins fans to take positive action regarding their own mental well-being, as well as the mental health of loved ones, and help build a mentally strong community. Fans can share their efforts by joining the conversation on social media using the hashtags #BreakTheIce and #HockeyTalks.
Penguins players will wear Hockey Talks decals on their helmets and use branded warm-up pucks during the April 14 game to support the sanity defense. The Penguins will also autograph specialty locker room nameplates, which will be included in the Penguins Foundation auction at hockeytalks.givesmart.com through April 21 at noon. Hockey Talks t-shirts will also be sold. Proceeds from the fundraiser will support the Penguins Foundation’s mental health initiatives.
All fans attending the game will receive a Penguins bandana courtesy of Citrone 33, which encourages fans to take action by completing the Be There certificate in line, a program recently launched by Born This Way Foundation and Jack.org to teach participants how to maintain their own mental health, recognize when someone is struggling, and support them safely. Throughout PPG Paints Arena, local organizations will be on hand to share mental health resources with game attendees. Fans will also have the opportunity to learn more about the Be There certificate and the upcoming Mental Health Day of Action on May 19.
Fans can visit The Milkshake Factory on April 14 to support Hockey Talks and the Break the Ice campaign. Area locations will donate 15% of all proceeds to Penguins Foundation mental health initiatives.
Hockey Talks is a program inspired by former Vancouver Canucks forward Rick Rypien, who tragically lost his battle with mental health issues in 2011. Today, 17 league clubs participate while sharing resources, stories and breaking the stigma associated with mental health issues. .
Citrone 33 is a proud supporter of the mental health initiatives of the Pittsburgh Penguins Foundation. Citrone 33 strives to improve the quality of life for everyone by investing in pioneering efforts that advance health, strengthen human capital and encourage smart giving. Citrone 33’s primary focus is mental wellness and the Pittsburgh community. A flagship Citrone 33 initiative is EMBRACE Pittsburgh, a powerful movement to champion mental toughness across the region. EMBRACE provides resources to reduce daily stress and promote mindfulness, empathy and acceptance of self and others. To learn more, visit here.
To join the Penguins for the Hockey Talks Game, order your tickets here.