Jo comes from her previous role as Head of Fundraising, Partnerships and Sponsorships for the Royal Highland and Agricultural Society, which hosts the Royal Highland Show in Ingliston each year.
Prior to that, Jo was Head of Major Gifts for the English National Ballet and Head of Corporate Partnerships for UNICEF UK.
In her new role, Jo is responsible for ensuring relevant and varied sponsorship for the charity as well as supporting future development which includes the Braemar Highland Games Center.
Jo said: âI am delighted to join the Braemar Royal Highland Charity at this exciting time in its development. The range of opportunities for organizations to get involved is very wide, and it is also very exciting to see how Braemar, as a year round destination, is dramatically expanding its appeal, both nationally and internationally.
âI look forward to meeting the association’s sponsors and supporters as we work together to realize our shared vision and ambition for an exciting and sustainable future. “
The mandate of the charity (BRHC) extends through the famous Braemar Gathering, which has been a highlight of the sports calendar since 1832.
The gathering attracts thousands of visitors from around the world and generates income that helps support the ongoing work of the BRHC as well as providing additional funds to secure the development of the Braemar Highland Games Center.
The Center, inaugurated in September 2018 by Her Majesty the Queen, includes an exhibition hall, gallery, archives, cafÃ© and boutique.
The Braemar Royal Highland Charity (BRHC) seeks to promote and protect the history, language, tradition, sporting activities and cultural heritage of Scotland. The Braemar Gathering, which is traditionally held on the 1st Saturday in September and attended by the Royal Family, attracts thousands of visitors each. year.