Meet the woman behind the planning and preparation for the Super Bowl


LOS ANGELES (NEXSTAR) — Planning a Super Bowl is no easy task. In fact, preparations for the big game usually start two years before.

When you think of everything it takes to put on an event like the Super Bowl, it’s a colossal undertaking. However, you might be surprised to learn that this is actually one person who oversees the entire Super Bowl planning and prep process, and she’s quite the boss.

“Over these last nine, obviously, I’ve learned a lot about all the different parts and pieces that go into a Super Bowl,” Katie Keenan told Nexstar.

Keenan is gearing up for her 10th straight Super Bowl, but this time her role is a little bigger: She’s the NFL’s chief operating officer.

“It’s a privilege, honestly. I think I’ve been around some really amazing people in my career who have supported me, men and women,” Keenan said. “I feel like you have to push a little harder and work a little harder, but it’s worth it.”

There was no shortage of challenges when planning for Super Bowl LVI. Besides managing COVID-19 protocols, coordinating the event in a brand new facility was not easy.

“It was an incredible challenge,” Keenan said. “It really took us off the beaten track, but we’ve certainly spent a lot of time here over the past six months.”

With planning and preparation in the rear view mirror, Keenan makes sure to take a moment to soak it all up.

“You really have to take a minute to figure it all out and with the NFC Championship this year it’s been pretty hard to do it all, but try to remind everyone to figure it all out,” she said.

It really is a 24 hour job to do what Keenan does. In fact, she said they’ve already started planning for not just Super Bowl LVII in Arizona, but another year before Las Vegas in 2024.


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