KUALA LUMPUR, December 31 – Covid-19 crippled the entertainment industry in 2020, and while many hoped 2021 would be better – it was a bumpy race.
Numerous events and shows were still held virtually earlier in the year, with the second quarter offering some hope for a recovery with the national immunization campaign.
Many local celebrities have rallied around the reopening of live events and theaters in the third quarter of the year.
Although things have been slow on the business side, many industry practitioners have not forgotten those struggling to cope with the relief efforts.
Here’s a look at the local entertainment industry in 2021.
Relief efforts for the rakyat
While many have continued to struggle to make ends meet during the pandemic due to the shutdown of many areas, local celebrities have launched their own relief efforts to help.
The #BenderaPutih movement, an initiative of Rakyat, was launched on Twitter in late June to help those in need without them having to feel embarrassed to ask for help.
The movement called on those in need of food or other essentials to hoist a white flag in front of their homes to allow necessary aid to be delivered by their fellow Malaysians.
Local artists such as actresses Sharifah Amani and Izara Aishah as well as radio host Fara Fauzana were among the celebrities who had used their social media platform to spread the #BenderaPutih movement by calling on the public to seek out their neighbors who might need help.
Other celebrities such as rapper and producer Altimet, actor Sharnaaz Ahmad, singer Naim Daniel and many more have mobilized their own relief efforts by providing daily essential parcels and opening food banks to help people. in need.
Actress and singer Elizabeth Tan donated half of her July salary as part of her initiative to help Malaysians affected by the Covid-19 pandemic.
Berhenti dulu uncle #PrebetSapu..
– #BangsaManusia (@Amerul_Affendi) December 21, 2021
It was not the only time that local celebrities came to the aid of the rakyat this year as the ongoing flood crisis hit various parts of Malaysia, seeing many celebrities once again helping out with what they could.
While some celebrities have been affected by the floods, those who have not been assisted in the clean-up efforts as well as in the collection and delivery of essential items to flood victims.
Celebrities such as Datuk Seri Siti Nurhaliza, Wawa Zainal, Caprice, Neelofa and others have participated in the flood relief efforts.
Local actor Amerul Affendi even took to his Twitter, urging audiences to stop watching his new film. Prebet Sapu and asked them to help flood victims instead.
The return of live events and cinemas
It was announced that some areas of live events were given the green light to resume operations in March.
The warning came in September when Prime Minister Datuk Seri Ismail Sabri Yaakob announced the reopening of the entertainment sector only to fully vaccinated Malaysians.
The news was greeted warmly by those in the industry, especially theater operators who had lost over RM600 million due to movie theaters shutting down over a year ago.
Movie theater closures have also affected more than 20,000 workers in the industry.
The craze for Kpop
In May of this year, the popular Kpop group, BTS, presented a special meal set in collaboration with the fast food franchise, McDonalds and Malaysia was the first country in Asia to get it.
The set contains the boy band’s signature order of 10 Chicken McNuggets, a medium serving of fries, a medium Coke, and mild and Cajun chili sauces inspired by popular McDonald’s recipes in South Korea and featured in a paper on the subject of BTS. bag.
The launch of the BTS Meal Set resulted in the crash of the McDonald’s delivery app as well as the online delivery service on their website.
The special collaboration meal was also among the hottest topics in Malaysia on Twitter.
In November, the short-form mobile video app, TikTok, posted news and trends from Kpop to TikTok in a collaborative study with Kpop fandom data service Kpop Radar.
The study found growth in Kpop content on TikTok over the past three years, with the number of such videos tripling from 33.5 million in 2019 to over 97 million in September 2021.
It was also revealed that Malaysia ranked 10th among countries obsessed with Kpop content with 2.8% of Kpop related video creation.
The other countries in the top 10 list are Indonesia, the Philippines, Russia, Mexico, Thailand, and Vietnam.
Make the news
Sarawakan musician, Aleena Murang has won several international awards for her music video Warrior Spirit.
The singer-songwriter and sap The player won two awards at the International Music Video Awards in the UK in July this year, where she won the award for best Asia and Pacific music video and honorable mention for best costume for her latest music video, Warrior Spirit.
In December, Aleena’s Warrior spirit also won the award for the best music video in the world at the Buenos Aires Music Video Festival 2021 in Argentina.
Earlier in June, local filmmaker Chiu Keng Guan who made his directorial debut in China, where his film On Your Mark grossed a total of 37 million RMB (24 million RM) at the box office during of the opening weekend.
The award-winning director is best known and loved in Malaysia for films such as OlaBola, The trip and Think big big.
His last outing was the heartwarming story of a boy with multiple sclerosis who fulfills his dream of running a marathon with the help of his taxi driver father.
The film became the number one film in China on opening day in terms of viewership and film schedule, collecting RM8.7 million when it premiered on June 18.
Meanwhile, the local entertainment industry has been shocked after an email from a TV channel regarding a controversial casting requirement circulated on social media.
The screenshot of the TV channel’s email revealed that talent is required to have at least one million followers on their social media.
This sparked outrage on social media among local artists.
Actress Sharifah Amani shared the screenshot of “the demand” on her Instagram account, urging other local artists to leave and stop working with the company.
âIf you think it’s ridiculous and unfair, speak up. Know better, do better not only for yourself but also for the well-being of others, âSharifah wrote in his article.
Award-winning director Namron took a humorous but sarcastic approach to the question of talent needs by posting a shirtless photo of himself on his social media channels in an effort to attract more followers.
âI accepted the challenge of a local TV channel and producers who wanted at least a million followers on social media.
âOn the road to a million subscribers,â Namron wrote on his post, adding that he would offer a full front if he managed to get a million subscribers before 2022.
Actress Nabila Huda, actor Beto Kusyairy, Iedil Putra, etc.