PANAMA CITY BEACH — Prepare for an invasion as the Southeast’s most popular Jeep rally returns to the Gulf Coast next week.
The Florida Jeep Jam returns with approximately 2,000 Jeep drivers, 10,000 Jeep enthusiasts, and tons of Jeep-related activities along “World’s Best Beaches.” Held in Panama City Beach at various locations, the event kicks off Tuesday with daily family entertainment creating an exciting week for Jeep enthusiasts.
“It’s just been an intense week with so many cool things happening at the Jeep Jam,” said Mark Hess, the event’s executive director. “Most of the event is family oriented, so we’ll have something fun for everyone.”
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The seventh annual event features a lineup of activities each day, with the party starting at 7 p.m. on Tuesdays with live music and giveaways at Hammerhead Fred’s. On Wednesday, the festivities continue with plenty of Jeep-centric fun, including three-hour Dunes Day and Sunset Beach Party off-road tours with live music with Frank Fletcher at the Sandpiper Beacon Beach Resort.
Thursday’s events will kick off with a day at the beach party to be held at Sharky’s Beachfront Restaurant, followed by an afternoon poker run to benefit the Bay County Toys For Kids Foundation. Thursday night activities include a Jeep Jam welcome party, Under the Lights obstacle course and a concert featuring the Velcro Pygmies.
Also featured in the event’s lineup is the Vendor’s Village on Friday and Saturday, which features more than 90 vendors from across the country selling all things Jeep. The Vendors’ Village will be open from 10 a.m. to 6 p.m. both days with an admission fee of $15 for two days, $10 for one day, and free for children under 12.
Other Friday events include the Topless for Turtles Jeep Beach Krawl whose proceeds will go towards protecting and preserving the natural habitat of sea turtles in Florida, a corn hole tournament and an after-party at the Barracuda Beach Bar and Grill. .
Activities culminate on Saturday with a Jeep Wash fundraiser, live music with Bad Decisions on the main stage in the Vendors’ Village, a Jeep On Paint and Tasting party, and Bon Voyage Sound Competition and Glow Off at Aaron Bessant Park .
Jeep Jam will wrap up this year’s event on Sunday morning with a beachside worship service at Sharky’s Beachfront Restaurant, followed by an official blessing of the Jeeps.
Proceeds from last year’s Florida Jeep Jam included more than $20,000 in charitable donations to local and national charities. Hess said he hopes the 2022 event will exceed the amount from previous years.
“We grow at least 25% in attendance each year, and the Bay County Tourism Development Board and the local community have supported us through the process,” Hess said.
Jeep registration starts at $85, with special events such as the Topless for Turtles Jeep Beach Krawl, Dunes Day Off-Road Tours, and Jeep On Paint and Tasting Party available for an additional fee. However, registration includes four armbands that provide access to several Jeep-related amenities, including an event Jeep-only parking area, vendor village, unlimited obstacle course, poker race, day at the beach , a drive-in movie night and admission to evening concerts. Advance registration is recommended.
For a full schedule of events and costs, visit FloridaJeepJam.com.