ESPN Named Exclusive National TV and Streaming Partner; WCVB Channel 5 will be the exclusive year-round broadcast and local television partner for the Boston Marathon and all BAA events
BOSTON-The Boston Athletic Association (BAA) today announced that ESPN and WCVB Channel 5 will serve as the exclusive national and local broadcast partners, respectively, for the Boston Marathon beginning in 2023. WCVB will also provide exclusive year-round coverage for all BAA events including the BAA 5K, BAA 10K and BAA Half Marathon.
“We are honored to partner with ESPN and WCVB Channel 5, respected market leaders who bring a spirit of innovation and thoughtful storytelling that will propel the BAA’s mission and the legacy of the world’s oldest annual marathon,” said Jack Fleming, acting. BAA Chairman and CEO “Both have established a tradition of broadcasting world-class sporting events, and we are excited to continue that tradition together in the future.”
“The Boston Marathon is one of the most recognizable and well-known sporting events in the world and we are proud to be able to bring it to ESPN viewers for years to come,” said Burke Magnus, president, programming and content. original, for ESPN. . “We look forward to working with the BAA and WCVB to showcase the stories and sporting achievements of this classic race.”
“The BAA and the Boston Marathon are esteemed around the world and loved by our community, and launching this exclusive partnership as WCVB marks 50 years of broadcasting and community service is especially fitting,” said Kyle I. Grimes. , string WCVB. 5 Chairman and Chief Executive Officer. “The WCVB is proud to cover market highlights, and the Boston Marathon is the perfect complement to Channel 5’s signature local programming. We also look forward to working with the BAA throughout the year to highlight their many other sporting events and the great work they do in the community.
ESPN will air the 127th Boston Marathon, which is scheduled to take place on Monday, April 17, 2023, on its flagship channel from 8:30 a.m. ET to 1:00 p.m. ET. Additionally, ESPN will also cover the race in sports center before live coverage and later in the day, as well as coverage appearing on other ESPN shows and platforms.
Live coverage of the Boston Marathon will air on WCVB from 4 a.m. ET until 8 p.m. ET. The race will be exclusively simulcast regionally on WCVB Channel 5’s Hearst Television sister stations WMUR (Manchester, NH), WMTW (Portland/Auburn, ME) and WPTZ (Burlington, VT/Plattsburgh, NY). WCVB and all of its television partners will provide coverage of the marathon on their digital platforms and mobile apps. The Boston Marathon will also be broadcast live on Very Local Boston, and the streaming platform will host year-round content featuring the BAA WCVB will also serve as the first-ever exclusive broadcast partner for the BAA’s Distance Medley races and provide year-round coverage of the BAA and its races, with a focus on the Boston Marathon.
The partnership marks the return of the Boston Marathon to ESPN and WCVB, with ESPN broadcasting the world’s most prestigious road race in the early 1980s and again from 1997 to 2004. WCVB provided wire-to-wire coverage of the 1982 marathon to 2006, including the largest Boston Marathon in history – the Boston Marathon Centennial in 1996 had 35,868 finishers.
ESPN televises other endurance events each year, including the TCS New York City Marathon, NCAA Division I Indoor and Outdoor Track and Field Championships, NCAA Division I Cross Country Championships, the American Track League, the Penn Relays and various collegiate track meets.
The field size for the 127th Boston Marathon has been set at 30,000 participants. Registration will take place over five days, September 12-16, 2022. The 2023 race marks the 10th anniversary of the tragic events surrounding the 2013 Boston Marathon, which will be honored and recognized by the BAA.
The next BAA event is the BAA 10K presented by Brigham and Women’s Hospital on Sunday, June 26. Athletes can register online and compete with Boston Marathon Champions and Olympians. Media interested in covering the BAA 10K 2022 can request credentials here.
ABOUT THE BOSTON ATHLETIC ASSOCIATION (BAA)
Founded in 1887, the Boston Athletic Association is a nonprofit organization whose mission is to promote a healthy lifestyle through sport, especially running. The BAA manages the Boston Marathon and supports charity, youth, and year-round programming. The Boston Marathon is part of the Abbott World Marathon Majors, as well as international marathons in Tokyo, London, Berlin, Chicago and New York. Since 1986, the main sponsor of the Boston Marathon has been John Hancock. The 127th Boston Marathon is scheduled to take place on Monday, April 17, 2023. For more information on the BAA, please visit www.baa.org.
ESPN, Inc., is the world’s leading multinational multimedia sports entertainment brand, with an unrivaled portfolio of sports assets. It is made up of eight 24-hour US television networks (ESPN, ESPN2, ESPNEWS, ESPNU, ESPN Deportes, Longhorn Network, SEC Network and ACC Network; five with HD simulcast services – ESPN, ESPN2, ESPNU, ESPNEWS and ESPN Deportes). Other businesses include ESPN+ direct-to-consumer video service, ESPN Audio (broadcast, satellite, digital, podcasts), a range of digital services (ESPN.com and many other sites, ESPN App, fantasy games and more), multi -screen ESPN3, ESPN International (26 networks, syndication, radio, digital), consumer products, ESPN Events and espnW. Based in Bristol, Connecticut, ESPN is 80% owned by ABC, Inc., which is an indirect subsidiary of The Walt Disney Company. Hearst owns a 20% stake in ESPN.
ABOUT WCVB CHANNEL 5
WCVB is Boston’s leading broadcast/digital media provider, providing news, weather, sports, community services and entertainment across multiple platforms, including WCVB Channel 5, wcvb.com, WCVB Mobile and MeTV Boston. Founded by community leaders in 1972, WCVB is committed to fulfilling its mission to serve the region with quality local content. In addition to NewsCenter 5’s 47 hours of coverage each week, original offerings include the Chroniclethe country’s oldest local news magazine; CityLine, a weekly urban magazine; and On the file, a weekly political roundtable. The station has received many prestigious national broadcasting accolades, including the RTDNA Edward R. Murrow Awards for “Best Newscast” and the “Community Service” award from the National Association of Broadcasters Education Foundation. Other top honors include the National Headliner Awards, Gracie Awards, Gabriel Awards, Regional Emmy’s, Associated Press Awards, Walter Cronkite Award, and duPont Awards. Boston’s ABC affiliate WCVB is owned by Hearst Television, a wholly-owned subsidiary of Hearst, a leading media company whose global holdings include 33 television stations and two radio stations. Follow us on Facebook (wcvb5) and Twitter (@wcvb).