DC United Strengthens Commercial Operations Leadership Team with Appointments of Jeff Ajluni and Kevin Griffin


The pair bring 45 years of combined experience in the sports industry and 12 years in football to the most decorated club in Major League Soccer.

WASHINGTON, DC, (October 5, 2021) – DC United have announced two new executive hires for the club’s front office. Jeff Ajluni joins the club as senior vice president of partnerships and brand engagement and Kevin Griffin has been named senior vice president of marketing and branding.

“As a club, we are committed to continuing to evolve on and off the pitch in order to best serve the Washington, DC community and to create a welcoming environment and enjoyable experience for long-term football fans and those who are considering coming to Audi. Field for the first time, “said Danita Johnson, president of DC United business operations.” The additions of Kevin and Jeff – two seasoned professionals with significant knowledge and skills in the field ‘sports industry – combined with the strength of our current front office staff will help us expand our footprint in the DC area, create a positive impact in our community and ultimately unite the district around the sport of soccer.

Jeff Ajluni has spent much of his career as an executive in the professional sports, media operations and live entertainment industries. His previous experience includes positions with clubs in the National Hockey League, Major League Baseball, National Football League, English Premier League and National Basketball Association. Ajluni also brings knowledge of the Washington, DC market through his two most recent roles, first as Senior Vice President of Strategic Partnerships and Business Development for the US Travel Association and then as Commercial Director. of the Trust for the National Mall. Notably, in 2006 Ajluni was tasked with securing AIG Corporation as a sponsor of the Manchester United shirt. It was the biggest sponsorship deal in team sports history at the time. “

“I couldn’t be more excited to join Danita, Kevin and the rest of the executive team,” said Jeff Ajluni, senior vice president of partnerships and brand engagement. “I am especially excited to lead and develop an incredible group of partnership and brand engagement professionals. Our amazing city, our beautiful Audi Field and our incredibly passionate fans are creating an exciting future here. “

Kevin Griffin joins DC United after leaving The Adcom Group, a leading marketing and advertising agency in Northeast Ohio, where he was President of Brand & Market Insights. Prior to his stint at Adcom, Griffin made two stops in the National Football League. From 2013 to 2016, he was Vice President of Marketing, Media and Fan Experience for the Cleveland Browns, where he was responsible for strategy development and the execution of the organization’s marketing strategies across all the areas of marketing, advertising, broadcasting, match day production and digital media. . Prior to the Cleveland Browns, he led the Seattle Seahawks and Seattle Sounders FC fan development departments, where he was responsible for game day entertainment, special events, brand management and special missions. Griffin also has Major League Soccer experience since his time at Seattle Sounders FC. . Along with the Sounders, he was responsible for the club’s fan development efforts and brand management through match day events and entertainment and was also recognized as the head of community relations for the year of Major League Soccer in 2011. In addition to his portfolio of work, Griffin is the co – The National Vice President for Black Sports Professionals (BSP), is a member of the board of directors of the alumni organization students of Ohio State University “O” and is the head of the board of directors of the Cleveland Peacemakers Alliance (Boys & Girls Club).

“I am extremely grateful to Danita Johnson and the entire organization for welcoming me into the Black-and-Red family and giving me the opportunity to work for this legendary franchise,” said Kevin Griffin, vice -Senior president of marketing and branding. “I look forward to working in partnership with our staff to create a brand and experience that is a point of pride for the DMV community and our fans. ”

For more information, visit: www.dcunted.com.

One of the founding clubs of Major League Soccer in 1996, DC United are among the most decorated teams in the United States with 13 national and international trophies.

DC United have called the District home for the past 25 seasons and play their home games at Audi Field in the Buzzard Point neighborhood of Southwest, Washington, DC, which opened in 2018. In addition to games from DC United, 20,000-seat football – a dedicated stadium hosts over 100 events throughout the year, including the district’s premier arts, food and music festival, Unite the District Fest. Audi Field will soon be home to America’s number one sports betting company thanks to a partnership with FanDuel Group.

Les Noir et Rouge have won the MLS Cup four times (1996, 1997, 1999 and 2004), the Supporters’ Shield four times (1997, 1999, 2006 and 2007) and the Lamar Hunt US Open Cup three times (1996 , 2008 and 2013).

For more information and club updates, please visit www.dcunited.com and find us on social media @DCUnited.

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