October 6, 2021
The BBC and NBCUniversal have announced the order of a UK and US version of the hit Dutch psychological adventure format Traitors.
The British series was commissioned by Kate Phillips, director of BBC Entertainment for BBC One and BBC iPlayer. Jenny Groom, EVP, Entertainment Unscripted Content, NBCUniversal Television and Streaming has ordered the US version, which will be released as the Peacock Original Series. Both series will be produced by the recently announced Studio Lambert Scotland.
The series sees the game’s contestants move into a majestic castle and work as a team to complete a series of dramatic and challenging missions in order to earn money for the prize pot. But three of the competitors are secretly traitors, who will attempt to deceive and manipulate their way to the prize by eliminating “loyal” competitors. Will the traitors be unmasked in time?
The original (Dutch) version was created by Marc Pos, developed by IDTV & RTL Creative Unit of All3Media and produced by IDTV. It was launched in March this year on RTL4, the most watched commercial broadcaster in the Netherlands. It was an instant hit, attracting 43 percent of 25-54 year olds and 50 percent of 16-24 year olds. A second series was ordered after only two episodes aired and was also picked up by VTM in Belgium. All3Media International distributes the format worldwide.
Kate Phillips, Entertainment Director, BBC Commissioning, commented: “Traitors is a high-stakes entertainment series full of false promises and paranoia. In the beautiful Scottish landscape, I can’t wait for these very different Highland Games to start where the biggest rule is to trust no one!
Jenny Groom, Executive Vice President, Entertainment Unscripted Content, NBCUniversal Television and Streaming, added: “Traitors is a captivating social experience and we can’t wait to bring it to the United States as an original Peacock series. Studio Lambert has had incredible success with immersive formats and we’re excited to partner with them on this. We know that American audiences will absolutely love the twists and turns of the series. “
Studio Lambert, CEO of Stephen Lambert, said: “We are extremely excited to create two versions of a show with spectacular challenges and mind games involving suspicion and confidence. The Scottish Highlands offer some of the most breathtaking scenery in the world and we are delighted that NBCU and the BBC have agreed that this is where we need to bring our US and UK competitors to play.
Filming for both series will begin in 2022.