3rd Annual MACRO X HBCU Entertainment Summit returns to Atlanta – VIBE.com


The MACRO HBCU Entertainment Summit is expected to make a big comeback on Saturday (October 23) in Atlanta. The annual event will host various panels and programs, a pitch competition, food trucks, giveaways, a docuseries screening and a film screening. Although this is in person, students at Historically Black Colleges and Universities (HBCUs) across the country will be able to tune in via a TikTok live stream.

Atlanta HBCU students and alumni – Clark Atlanta University, Morehouse College, Morris Brown College, and Spelman College are encouraged to attend, as well as aspiring media and entertainment professionals from the area.

In partnership with SheaMoisture, Beats, Warner Bros. Pictures, The National Urban League and Live Nation, the event will feature a performance by Young Nudy with appearances by Nicole Ari Parker, Aunjanue Ellis, Stephen “Dr.” Love, and more.

Rapper Young Nudy performs onstage during day two of the Rolling Loud Festival at NOS Events Center on December 17, 2017 in San Bernardino, California.
Scott Dudelson / Getty Images

The Shea Moisture brand will present Watch them work, MACRO’s digital docuseries that follow two current HBCU college students and business owners on their professional journeys. Beats has collaborated with MACRO on a movie pitch competition and the National Urban League and Urban League of Greater Atlanta will activate a mobile testing and vaccine center. Live Nation will host a panel discussing different aspects of careers in the live entertainment industry and offer insight into current roles.

The MACRO HBCU Entertainment Summit kicks off with the Professional Panel, led by Jason “J” Carter, ONE Musicfest Founder, Michael Carney, who works in Live Nation Urban Reservation, Rahshiene Taha, Vice President and Head of Property Development / IP at Live Nation and Shavonne L. Dargan, Senior Vice President of Strategy and Marketing at CURATeD by Live Nation.

Other activations throughout the microfestival include a panel featuring expert advice from Unsafe showrunner Prentice Penny, celebrity wardrobe stylist from Love and hip-hop Atlanta Darris Rushing, and a conversation with actor Nicco Annan, who plays Uncle Clifford in P-Valley.

Prentice Penny

Prentice Penny attends the Final Season of HBO’s “Insecure” Premiere at Kenneth Hahn Park on October 21, 2021 in Los Angeles, California.
Kevin Winter / Getty Images

Warner Bros. Pictures will sponsor the summit’s closing event, a preview screening of the highly anticipated film, King Richard. The biographical drama, starring Will Smith, tells the story of Richard Williams as he raises and trains his daughters Venus and Serena Williams in the global tennis phenomena.

The MACRO HBCU Entertainment Summit was launched at Howard University in 2019. According to its website, this summit is “a celebration of being together, safe, and standing up for the tenacity, creativity and perseverance of HBCU students during these times.”

To attend, interested customers must register at https://themacrosummit.splashthat.com/ and must provide proof of vaccination or a negative COVID-19 test within 72 hours of the event.

See a new trailer for King Richard, with “Be Alive” below.


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